Despite the preference of each shopper being different, it’s hard to deny the impact that online shopping and online retail have had over the industry in recent years. Offering customers the opportunity to shop online, with even more freedom than in-store, has proven to be of value for how customer prefer to shop. With all of the information available online, shoppers are able to research and compare a number of products much easier than when in physical stores. The growth of this industry also speaks for itself. In just 2019 alone, online retail purchases contributed to more than $3.5 trillion dollars spent globally, with upwards of 2 billion people shopping online for different products and services. It’s no surprise that the company that currently rules this space is Amazon. Amazon has continuously raised the bar with regards to online shopping and the e-commerce industry over the years. At any given moment, any user can scan through over 12 million different products. In fact, this selection isn’t the only thing Amazon does best in the industry. What’s even more impactful, or rather disastrous for those other online retailers that lack the logistical resources that Amazon has, is the shipping prowess that Amazon possesses. Prime shipping can be tough to beat as a smaller retailer. Understanding this, struggling e-tailers should keep this expectation in mind and attempt to provide a more seamless shipping experience for their customers. If they’re unable to provide this, these e-tailers should look for other ways to keep their customers happy while waiting for their product to be delivered. For more information on how retailers are doing so, in addition to why shipping is so important to customers, be sure to read on to the infographic featured below.

The Importance Of Shipment Tracking presented by Westfalia Technologies, a automated warehouse systems company

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