Local SEO assists businesses in targeting potential local customers to make them aware of their businesses. Unfortunately, a multitude of small organisations cater to some common local SEO mistakes that affect the ranking and performance of businesses. In this article, we will discuss a few of the most typical mistakes in local SEO for businesses and the ways they can be fixed.
Lack of Google My Business Listing
According to a leading local SEO company, the most common mistake that small businesses make is not having a Google My Business (GMB) listing. A GMB listing enables your business to be featured on Google Search and Maps for related searches. Failure to implement and enhance GMB listing is equivalent to not having placed your business on the most strategic of Google properties. When it comes to Google My Business, ensure that you complete the profile with the right information, take quality photos and address customer reviews and questions.
Weak Citations
Backlinks encompass the instances where your business name, address and phone number appear in directories, reviews and any other relevant location on the internet. The more citations you have, the better signals you are providing to Google for the visibility of your local business existence. Local SEO for small business is usually not well implemented due to the lack of attention paid to earning citations from many small businesses. There is nothing wrong with creating as many citations as possible on top directories, review sites and local listings that, in one way or another, are related to your business.
Ignoring Reviews
Customer reviews are best regarded as local SEO indicators. Customer satisfaction is very important in the market since it creates trust and shows other people that something is good through positive reviews. This can be helpful to local listings on the pack and on the map related to rank. Few local businesses allow their customers to leave them reviews on Google, Facebook and other third-party review sites. You need to look for real and positive customers online who can prove the legitimacy of your business company and your expertise.
Lack of a ‘Mobile Friendly’ Website
As more people connect to the internet through their mobile devices, it is important to have a mobile site. Any website that is not mobile-friendly will result in a poor user experience for the visitors. This, in a roundabout way, impacts local SEO since Google integrates mobile friendliness as one of the ranking factors. Your website must be mobile-friendly, lightly coded and very easy to navigate and manage on small mobile device screens. You can also develop a mobile application to increase interaction.
The Bottom Line
Small businesses need to focus on targets and avoid making mistakes such as those mentioned above. If you require any assistance with your business, get local SEO services in Mumbai from reputed organisations.
